NUEAME's Couture Debut on the World's Most Iconic Red Carpet

Cannes, May 2025. On a night suspended between stars and spotlights, in that golden stretch of the Croisette that every year hosts international glamour, NUEAME took a historic step. For the first time, the Italian brand known for its luxury lingerie made its entrance into the world of couture, conquering the red carpet of the amfAR gala evening with a unique creation, worn by Lindsey Wixson, a magnetic muse of contemporary fashion.

The American top model chose to reveal herself in NUEAME, giving face and body to a dress that represents much more than a sartorial debut: it is a declaration of identity, a natural extension of what NUEAME has always created, a celebration of the female body through delicacy, structure, and boldness.

NUEAME: From Lingerie to Couture, an Evolution of Style

Luxury Lingerie as the Starting Point for Haute Couture

Born as a brand of luxury lingerie Made in Italy, NUEAME has built an unmistakable sartorial language. Its garments made of silk, hand-embroidered, constructed with high fashion techniques, have won over a sophisticated clientele, attentive to quality and discreet sensuality.

But at Cannes 2025, something changed. NUEAME brought its first couture dress to the runway: a creation that does not abandon the brand’s lingerie DNA but elevates it into a wearable work of art. It was not just an evening gown. It was the natural continuation of luxury lingerie, designed to accompany, enhance, and assert.

The Dress: a manifesto in silk, light, and structure

Couture details that tell an identity

The heart of the dress is a jewel bodice inspired by the architecture of luxury lingerie NUEAME. A boned structure elegantly opens on the décolleté and back, outlining a sculptural yet ethereal silhouette. The cups, faithful to the construction of the lingerie bustier, are covered with a fil coupé silk draping, a poetic tribute to the brand’s first collection.

Hand-sewn zircons, skillful transparencies, precious inlays: every element of the garment expresses the perfect fusion between couture language and the vision of luxury lingerie. The result is a dress that breathes, moves, envelops. That does not impose, but accompanies. That does not cover, but reveals.

Lindsey Wixson and NUEAME: a meeting of sensibilities

A contemporary muse for a visionary brand

Lindsey Wixson is much more than a model. With her gaze suspended between delicacy and power, with her unmistakable features and timeless grace, she perfectly represents the NUEAME woman: free, elegant, aware of her own body and desire.

The choice of Lindsey as the face of the couture debut was no coincidence. NUEAME wanted to entrust the first step on the runway to a figure capable of embodying the refinement of corsetry, bringing it into a new space: that of uncompromising haute couture.

Couture and lingerie: a single vision of femininity

Crossing the boundary between lingerie and dress

For NUEAME, luxury lingerie has never been just an undergarment. It is the origin, the starting point, the foundation of a femininity built on detail, material, and structure. Bringing this vision into the world of couture means crossing the boundary between what remains hidden and what is shown.

The Cannes dress is the purest expression of this philosophy. It is not a dress that hides the body, but an extension of it. It is lingerie that becomes fashion. It is fashion that does not forget its roots. In an era where everything is overexposed, NUEAME chooses the path of depth and meaning, enhancing the skin, the shape, the gesture.

Lingerie as the art of everyday life

A couture that is not born just for the stage

The value of NUEAME’s luxury lingerie lies in its construction. It is not only about aesthetic beauty, but refined comfort, impeccable cuts, sustainable materials, and craftsmanship techniques born from decades of Italian know-how.

Every NUEAME creation, from lingerie to couture, is made with the same dedication. The goal is not to astonish, but to make the woman feel at the center, powerful, free. In this sense, even the dress seen at Cannes is not an isolated one-off, but the natural evolution of a journey made of craftsmanship, vision, and research.

The Role of Made in Italy in Corsetry

Craftsmanship, Creativity, and Fine Materials

Behind NUEAME's success is Italian manufacturing excellence. Every piece is designed and made in Italy, starting from the selection of fabrics, with silk as a distinctive element, down to the last stitch.

Made in Italy is a pillar of our identity, not as a commercial label, but as an act of love towards the craft, precision, and the culture of beauty. In a fast-paced world, NUEAME chooses to pause, observe, and create slowly. Because luxury lingerie needs time, skilled hands, and vision.

Cannes 2025: A New Beginning for NUEAME

When the Red Carpet Becomes a Story

Cannes was not just an event, but a symbolic moment. NUEAME's couture debut represents the start of a new narrative. A narrative that does not deny the art of lingerie, but enhances it. That does not forget the past, but projects it into the future. And that always puts the woman at the center.

What happened at the amfAR gala evening is only the first step. NUEAME will continue to explore, building bridges between lingerie and high fashion, between body and story, between desire and reality.