Light Up: the first couture collection

Officially presented at the International Lingerie Salon in Paris, Light Up is the first couture collection by NUEAME, a tribute to handcrafted lingerie and Italian know-how.

Born in our creative office in Bologna, the collection blends contemporary design and tailoring tradition, transforming sheer, delicate tulle and silk organza petals into high fashion garments that celebrate the female body.

Craftsmanship and passion behind every garment

Each piece is made with great care by our artisans, professionals with long experience in high fashion, for whom precision, sensitivity, and respect for timing are fundamental elements of the creative process. The collection includes iconic creations such as the kimono, the bodysuit, and the balconette bra with hand-embroidered cups, garments designed to harmonize beauty, comfort, and allure, enhancing the body with naturalness and balance.

“Our challenge was to turn an idea into something tangible and moving,” says the creative team. “Every detail, from the choice of materials to the stitching of the petals, is crafted to accompany the silhouette and tell a story made of light, gesture, and feeling.”

The sensory experience of the collection

Light Up is not just underwear, but a sensory experience. The sheer tulle gently caresses the skin, while the silk organza petals create refined plays of light and movement, making each piece unique.

The collection celebrates the value of handmade work, the time devoted to details, and timeless grace, distinctive elements of the couture philosophy.

International debut

The debut of Light Up at the International Lingerie Show in Paris confirmed the worldwide interest in handmade underwear.

The collection caught the attention of buyers, industry professionals, and underwear enthusiasts from all over the world, captivated by the delicacy of the silk organza petals on tulle. Light Up shows how high fashion can engage with underwear, reinterpreting it in a contemporary and refined way, able to move and enhance femininity.

The first couture chapter of NUEAME

Every stitch, every petal, and every embroidery tell a journey made of passion, time, and skilled craftsmanship.

Light Up marks the beginning of NUEAME’s couture path, where the beauty of handmade work and Italian grace take center stage.